Are these questions only for companies changing brokers?

No. They apply equally to companies evaluating whether change is necessary.

Will every answer lead to a quote?

No. The purpose is better decision-making, not automatically marketing the account.

Can the answers change over time?

Yes. The same company may answer these questions differently as it grows or market conditions evolve.

The Five Questions

Five Questions Before Every Insurance Decision.

Before discussing carriers, pricing or coverage, we begin with five questions. They help determine whether moving insurance makes sense and how your business should approach the market.

Driver's view through a truck windshield approaching a highway interchange where the road splits.

Why they matter

A framework for deliberate decisions.

These five questions help ensure important insurance decisions are made deliberately.

FAQ

Questions about the framework.

Let's answer them together.

Every insurance decision deserves the confidence that comes from asking the right questions first.

Let's Answer the Five Questions Together See How We Approach Renewals

Five Questions Before Every Insurance Decision.

Are We Approaching the Right Insurance Markets?

Is There Anything Likely to Concern an Underwriter?

Are the Losses Telling the Complete Story?

Is the Operation Positioned as Well as It Could Be?

Does It Even Make Sense to Move the Insurance?